IT (1927)

This screwball comedy with heart is directed by Clarence Badger and Josef von Sternberg (uncredited*). Starring Clara Bow as Betty Lou, the delightful shoppe girl who seeks to gain the affection of her wealthy employer Cyrus Waltham, gleefully portrayed by Antonio Moreno. Gary Cooper shows up a long the way as the Newspaper Reporter.

“IT” is a fast paced smiler that leaves one wanting to participate in Betty Lou’s every shenanigan.

The film begins with a definition from the author:

‘”IT” is that quality possessed by some which draws all others with its magnetic force. With “IT” you win all men if you are a woman ~ and all women if you are a man. “IT” can be a quality of the mind as well as a physical attraction.’
~ Elinor Glyn


Clara Bow - It (1927) look

Clara Bow as Betty Lou in “IT” (1927) The Look.


The girls notice Mr. Walthum’s entered the shoppe.


Betty Lou (Clara Bow) gets playful as Mr. Walthum (Antonio Moreno) concentrates on paperwork.


Betty Lou says hello to ‘her’ baby.


Monty (William Austin) helps Betty Lou (Clara Bow) pick out her slip of seduction.


clara-bow (1)

Toys for Betty Lou’s ‘tot.’


Author of “IT” Elinor Glyn and star Clara Bow.

Now that you’ve seen the few stills I could find, take a look at actual moving footage!!

Watch the full length silent feature right here!!! :^)

*credited on IMdB


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About u2shushi

A native of Hollywood, California ~ life is an adventure. Welcome to my wyld ride!

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