This screwball comedy with heart is directed by Clarence Badger and Josef von Sternberg (uncredited*). Starring Clara Bow as Betty Lou, the delightful shoppe girl who seeks to gain the affection of her wealthy employer Cyrus Waltham, gleefully portrayed by Antonio Moreno. Gary Cooper shows up a long the way as the Newspaper Reporter.
“IT” is a fast paced smiler that leaves one wanting to participate in Betty Lou’s every shenanigan.
The film begins with a definition from the author:
‘”IT” is that quality possessed by some which draws all others with its magnetic force. With “IT” you win all men if you are a woman ~ and all women if you are a man. “IT” can be a quality of the mind as well as a physical attraction.’
~ Elinor Glyn
Now that you’ve seen the few stills I could find, take a look at actual moving footage!!
Watch the full length silent feature right here!!! :^)
*credited on IMdB